Strutt & Parker is set to be the first national agent to roll out smartboards with QR code and NFC technology combined on its sale boards.

This exciting new technology allows buyers to scan a QR code or NFC chip to obtain immediate information (via a smartphone) about the property in question, and Strutt & Parker is aligning the roll-out with the launch of its new mobile website.

Smartboards work in conjunction with smartphones to enable information to be downloaded instantaneously by 'zapping' the QR code. The distinctive black and white squares of the QR code are becoming increasingly common in the marketing world with advances in smart technology, and the property industry is set to be no different.

Strutt & Parker's smartboards will be fixed to the post beneath the standard sale board and the bold QR code and vibrant red design will attract the attention of passers-by. The code can then be scanned by any smartphone or, with more advanced phones, the latest NFC technology can be used merely to touch the board to initiate the information download. The phone will then show full property details including floorplans and photos, as well as offering the option to easily complete a short request form for further information or a viewing.

Kiersty Long, Head of Digital Marketing at Strutt & Parker comments: "This is remarkable, ground-breaking technology. We are incredibly proud to be the first agent to trial this innovative product, and we feel confident that it will open new doors in marketing our properties." Long adds: "As some of our more rural properties can be down a long driveway, the smartboard enables buyers to see what the house looks like from the end of the lane."

As well as being a useful tool for buyers, Smartboard technology also puts the agent at a huge advantage, providing access to statistics on who is using the boards. By logging into their Smartboard account the agent can access a great deal of information - provided by the customer.  Mark Fraser of zappit.co (global leaders in NFC and QR code management) explains that "The technology allows agents to see results in real-time. We've built the only platform capable of supporting high volumes of NFC and QR code campaigns. It is the future of marketing and we are excited about introducing it to the property market."

Learn more about QR codes.